make.
better.
things.
Make things, better.
ROBB CABANSAG
USER EXPERIENCE DESIGNER
MY SKILLS
WIREFRAMING
95%
PROTOTYPING
95%
UX WRITING
80%
VISUAL DESIGN
90%
FIGMA/ADOBE XD/INVISION/AXURE
90%
ADOBE PHOTOSHOP/ILLUSTRATOR/AFTER EFFECTS
85%
WORDPRESS
75%
HTML/CSS
95%
JAVASCRIPT/JQUERY/NODE JS
90%
As a UX designer with over 20 years of experience, I am passionate about creating experiences that delight users while lowering cognitive load and exceeding Key Performance Indicators (KPIs).
My unique skill set lies squarely at the crossroads of design, data and development, allowing me to build and collaborate with cross-functional teams while removing roadblocks between disciplines.
I specialize in user behavior analytics, wireframing, prototyping, UX writing, visual design, and front-end development.
I believe every user is unique and should be treated as such, which is why I take the time to understand their needs, goals, and pain points, and create personal, elegant, relevant design solutions.
Let's make better things together!
testimonials
EXPERIENCE
2024-Present
New Dawn Title, LLC
UX LEAD
Designed and implemented AI assisted document cataloging and tagging system, streamlining collateral storage, archiving, retrieval, and collection processes by an average of 28%
Enhanced user satisfaction by 20% by conducting comprehensive usability testing.
Reduced onboarding time for new agents by 30% through in-depth user journey mapping and creating a simplified interface for agent onboarding.
Increased efficiency of internal tools by 25% by gathering user insights and conducting
A/B testing, which led to significant improvements in the design and usability of the company’s document management system.
Technologies: M365, SharePoint, C#, HTML, CSS, JavaScript, Jquery, Articulate 360, Photoshop, Figma, Github, Visual Studio Code
Entrepreneurs' Organization
DIRECTOR, UX/UI
I managed a team of designers and front-end developers to create public and member content that engaged users. I developed ad comprehensive UX strategy that increased top-of-funnel engagement by 157% and a design system that improved consistency while lowering time to market.
Responsibilities included: Global UX strategy, user research and behavior analytics, wireframing, site mapping, page & application visual design, copy selection, platform research & selection & front end development.
Technologies: IMIS rIse (proprietary CMS), Wordpress, C#, HTML, CSS, JavaScript, Jquery, Photoshop, XD, Figma, Github, Visual Studio Code
2014-2021
VERIZON
LEARNING & DEVELOPMENT DEVELOPER
Worked with cross-functional teams to conceive, design and develop educational programs for engineers to executives. Envisioned and created learning experiences for management training that increased compliance by 37% and lowered completion by 3 days, as well as custom web application that allowed the Company to remotely onboard over 21,000 new hires in 18 months. I also created a design system to bring the Learning & Development Organization into brand compliance and reduce development time.
Responsibilities: visual design, UX research, wireframing, prototyping, user journeys, persona creation, HTML/CSS/JavaScript.
Technologies: AWS, Sharepoint, C#, HTML, CSS, React, node.js, sockets.io, Photoshop, XD, Figma, InVision, Github, Visual Studio Code, xAPI, SCORM
2006-2008
CORE CREATE
2008-2014
AEROSOLES
LEAD WEB DEVELOPER
I established a design system that improved consistency and reduced design debt across multiple products. I reimagined the e-commerce experience to increase conversions (156%) and reduce abandoned carts (-269%). I also conducted user research, created wireframes and prototypes, and collaborated with designers and developers to ensure timely delivery of design assets and code base. Responsibilities: visual design, UX research, wireframing, prototyping, HTML/CSS/JavaScript .
Responsibilities: visual design, UX research, wireframing, prototyping, site mapping, user journeys, HTML/CSS/JavaScript.
Technologies: ColdFusion, Flash, HTML, CSS, Photoshop, InVision, Axure, Dreamweaver
DIRECTOR, INTERACTIVE & MULTIMEDIA
Worked with Creative Directors to develop campaign strategies for product and micro-sites, digital marketing campaigns and trade show booths and kiosks. Enabled Agency to perform video production and motion graphics in-house, lowering costs and project lead times.
Responsibilities: visual design, UX research, wireframing, prototyping, site mapping, user journeys, HTML/CSS/JavaScript.
Technologies: HTML, CSS, JavaScript, Flash, Photoshop, Axure, Dreamweaver
2022-2023
innovations
CONTACT
If you're interested in working together, please feel free to reach out. I'd love to hear from you!